SEGA Europe today announced that that the company has entered into a partnership agreement with the instant play “unlimited gaming” monthly subscription service Utomik. The new partnership offers SEGA a completely new distribution channel for its existing PC game titles and accessibility to a wider group of consumers.
Twenty-one SEGA PC games will initially be available through Utomik for Europe and USA marking the start of this long-term partnership. The new games available through Utomik include Alpha Protocol, The Cave as well as EMPIRE: Total War, Total War: SHOGUN II – Fall of the Samurai and Sonic the Hedgehog Globally.
Utomik’s monthly subscription offers consumers unlimited play on as many games featured on the service as they like, with more titles added each week. Today, XXX games are playable and the service has secured publishing contracts with fourteen partners for over 650 titles. Utomik is currently in Open Beta at a 40% discounted price of $5.99 per month. New users can try out the service 14 days for free by registering on www.utomik.com.
Utomik’s unique and proprietary instant play technology loads games up to 100 times faster than any other service. All games on Utomik can be played lag-free play.
Commenting on the new partnership, John Clark, SEGA Europe’s Vice President of Commercial Publishing:
“SEGA has always been a pioneer in terms of new and easy to use consumer interaction gaming technologies. We are co-operating with Utomik because it fits our digital strategy and offers a highly effective user-friendly platform. By adding SEGA titles into Utomik’s subscription service, we are opening up a totally new channel for our existing PC games and will reach a broader consumer audience. This first step is important as we believe subscription gaming will become an important component of our business moving forward.”
Utomik’s CEO, Doki Tops, added:
“Utomik is excited to welcome SEGA as its partner. We can’t wait to offer our fast growing number of subscribers the chance to play iconic game titles like Total War “Empire” and Sonic the Hedgehog 4 Episodes I & II. We are thrilled that SEGA has also decided to join our journey to “Unleash Gaming” designed to bring more games to more people. We are looking forward to a long term partnership with the SEGA team.”