Today, Xbox and Halo developer 343 Industries announced a unique partnership with social media outlet Twitter, twofifteenmccann, and EMT (Emerging Media Technologies), to create a first of its kind real-time social media strategy game to celebrate the upcoming release of Halo Wars 2 on Xbox One and Windows 10 PC.
Starting today, players are encouraged to engage with @Isabel, the main A.I. in the game, via call-to-action Tweets inviting them to play. Players are then transported to a training module where they can play battle cards against either their friends or A.I in a three-round war of attacks and counters.
The unique strategy game will be promoted through online video and social posts before being played entirely through Twitter’s new DM platform.
“We are thrilled to have partnered with Twitter to celebrate the upcoming launch of Halo Wars 2,” said Dan Ayoub, studio head for strategy games at 343 Industries.
“By creating this community experience exclusively on Twitter, we are able to bring fans around the world a truly personalized gaming experience in real-time.”
Halo Wars 2 launches February 21st for Xbox One and Windows 10 PC.