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Backwards Compatible Xbox 360 Titles Receive New Branding To Show “Now Plays On Xbox One”

Since its popular introduction last year, over 200 Xbox 360 titles have been made available to Xbox One users via Microsofts Backwards Compatibility program, and now Microsoft appears to be cashing in on the ever expanding feature with rebranding for compatible games at retail.

Recently, Twitter users Robert Goode and George Hrivnak shared images from visited retail stores including Walmart in North America.

The first image taken by Goode clearly shows the Xbox 360 version of Red Dead Redemption with a “Plays on Xbox One” sticker in the upper right of the case.

Hrivnak also shared images of rebranded Xbox One packaging for both DOOM 3 BFG Edition and Fallout 3 taken at his local Walmart.

Although all backwards compatible titles can be played on both consoles, Xbox One users will still need to download the game in order to play.

What do you think of Microsoft’s rebranding? Let us know in the comment section below.

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